Free Google Places listings are good for business and really are a key part of a company’online visibility. These listings provides businesses with free, perpetual online advertising. Monthly in the US, there are 1 billion searches on the Internet, buy google business reviews many which are consumers and businesses in search of products and services to buy. Google Places listings are integrated with Google Maps and perhaps moreover, Google’s main search engine, definitely typically the most popular in the US among English-speaking searchers. Today, smart-phone devices provide anywhere, anytime access to a rich pair of location-based information, while customers are shopping on the go. Now, significantly more than ever, it’s critical for businesses to have a robust online presence to stay competitive.
A large reason why free Google Places listings are so compelling may be the Google dominant market position. Based on reports from leading audience measurement researchers such as for example comScore and Hitwise, Google has, during the time of the writing, approximately 65% of the US, English-speaking search market share and if you count search engines powered by Google technology, their market share increases to almost 70%, with Yahoo! and Microsoft Bing splitting most of the remaining 30%. Since listings feed search results within the Google main search engine, the Google mobile search engine and the Google Maps applications, having a Google Places listing provides a company with tremendous local visibility online, particularly valuable in competitive local markets.
Some other top reasons Google Places listings are valuable include enabling businesses to determine online identities and user engagement by sharing images and video. In fact, these listings currently support uploading as much as 10 images and 5 videos, all for no charge. Product images and videos can reinforce a company brand while providing visitors extra information to assist their purchase decision in the sales process while setting the business aside from other local businesses. Before, utilization of images and videos have demonstrated the capacity to increase click-through rates on listings, influencing listing visitors to react to some call to action such as for example click to your businesses website, click for directions or click to call.
Another great feature of the Google Places listing offers an on the web venue to activate existing and potential customers in a open and transparent dialogue. Probably the most engaging listings are comprised of a rich mixture of business and user-generated content. User-generated content comes from customers who provide ratings and reviews of the business based independently buying experience. One downside is rating and review input is limited to Google users only, requiring them to be logged into their Google account to offer input to the listing.
This user rating and review mechanism of Google Places listings can foster trust online by highlighting not just what the businesses says about themselves, but moreover, what their customers assert, which is often of great interest to other potential customers. Afraid of what some may say, businesses who would like to “stay in control of their online reputation” resist claiming or creating these local online business listings. To the ones that resist, consider this. A company’online reputation will happen perhaps the business participates or not. The question is, perhaps the businesses will need steps to higher manage it. Claiming a Google Places listing is one particular steps.
To illustrate this aspect, Google Places listings exists for businesses who neither created nor where even were conscious that the listing existed. Google does this today by sourcing information from data aggregators used to produce listings for businesses without their knowledge or participation. Those listings then must be claimed by the business owners, who must verify ownership of this listing to be able to make changes and update the listing. Ownership of a Google Places listing can be accomplished through either US mail confirmation to the address of record in the existing listing or via a phone verification system using the contact number in the listing which could allow businesses to claim the free listing in real-time.